If you’re looking for the perfect opportunity to showcase your business, a trade show is definitely the place to do it. While a booth at one of these trade shows is in itself a great way to demonstrate the benefits of your company’s services, a little something extra can make all the difference.
One of the most successful strategies to employ at a trade show is the use of custom company shirts to represent your business and supply some merchandise for leads. However, it’s important to know how to design a shirt that will really rock.
Crafting a Successful Custom Shirt Campaign
Perhaps one of the most important factors to consider when designing your custom company apparel is color. Numerous companies may choose black or white, but a small pop of color can go a long way. If your logo has several colors in it, consider making your shirts one of those colors. Approximately 62% of Americans own more than 10 tshirts, and a pop of color may just convince your customers to take one more home and support your business.
Screen printing is a great choice for custom company shirts that you plan to provide to customers, but shirts with custom embroidered logos are the best choice for your team at a trade show event. These shirts can not only add a level of unity to your team, but can serve as added pizzazz and eye-catchers for people passing by.
Dress for Success
You may be selling custom tshirts as a form of apparel fundraising at your trade show booth, but your team should be wearing something a little bit more professional. To project professionalism and unity, custom company polo shirts are a great idea. Over 36 million kids play sports each year, and many adults miss the feeling of being a part of a team. Sometimes, all you need to instill a sense of team spirit is the perfect uniform. Using a color from your logo and embroidering your company’s name on the breast of the polo not only makes you look professional, it makes your name visible to potential customers at trade show events.
Add a Tagline
If your company has a slogan or a tagline, you should put it on every custom company shirt at your trade show booth. Your custom apparel should be eye-catching, representative of your company, and easy to remember. A tagline or slogan will help customers to better remember your brand, as well as potentially contribute to their decision to utilize your services.
Approximately 2 billion shirts are sold worldwide every year, and a good number of those come from trade show events. These events are opportunities you simply can’t pass up, which means your custom company shirts need to project your values and style like no other.