In the 21st century, consumers expect more from brands. Young people especially want to feel an emotional or nostalgic connection to their favorite brands. If you’re trying to promote your company’s image, then you’re probably already investing in online advertising and social media engagement. But you may be overlooking something much simpler that can make an equally powerful impact: corporate custom apparel.
Think about it like this: what do the best brands have in common? They are instantly recognizable. In the same way, the best corporate custom apparel not only helps your employees look sharp, but also helps foster your brand identity.
What exactly is brand identity?
Brand identity refers to the way in which your business wants to be perceived both internally (by your employees) and externally (by your customers). It’s essentially who you are and how you choose to communicate that. That includes every aspect of how your company represents itself — from your name and tagline to your logo, font, and color choices, but also more important things like your values, customer service policy, and charitable endeavors.
How can custom company apparel help increase brand identity?
Believe it or not, your choice of clothing for your employees can actually reflect your company’s core values. That’s why so many businesses opt for custom company shirts to promote the company and foster a visually attractive brand image. Since brand identity is all about perception, your company needs to do everything possible to make a great impression on potential customers.
Case in point: the Apple store. Think of the laidback, casual style of their custom company shirts, the color coding, and the bright, inviting colors. Few companies do branding better than Apple, and it’s no mistake that the company uses custom company shirts in its famous stores.
Custom t-shirts send one message; custom company polo shirts send another.
While t-shirts are a great idea in certain situations, polo shirts will let your clients know that your team is highly professional, experienced, and dedicated to providing top-notch service. Chances are, those are values of immense importance within your organization. So why wouldn’t you want to convey them in every way you can? When you’re able to immediately convey the values your company holds dear — like integrity, knowledge, and hard work — an increase in both consumer trust and company awareness will follow.
Custom corporate polo shirts can provide focus and unity for your employees.
When your custom corporate polo shirts promote a sense of responsibility and authority to your clients, your workers will feel empowered to display those values at all times. They’ll take more pride in their work, will have higher team morale, and will often promote the business outside the office or job site. That means that your custom company apparel can actually help strengthen and unify your team in the same way a sports uniform does on the field.
Corporate custom apparel is basically free advertising.
Not only do custom company shirts help identify your brand, but they can also help to promote it. Custom apparel can actually be better than running an advertising campaign because apparel with custom company logos lasts longer, pays for itself, and feels much more organic. And here at Inkd Apparel, we can create nearly any type of logo or company design you have in mind for your corporate custom apparel. So whether you want a high stitch-count embroidered logo on custom company polo shirts, screen-printed art on promotional t-shirts, or a catchy, appliquéd tagline on company hats, we can turn your vision into reality.
The best part?
Inkd Apparel has made it easier than ever for your organization to place an order. With our unique Order Together, Pay Separate feature, each individual employee can order custom company shirts under the company name. Your employees can pay for their orders separately (which means no one within the company will be responsible for taking orders and payments!) with designs and pieces that have already been approved by you. Once we receive all the orders, sizes, and payments, we’ll ship everything together direct to your office. It’s a much more convenient and cost-effective way for your business to order high-quality corporate custom apparel.
Whether you want a traditional, no-nonsense presence or have embraced a more whimsical, cutting-edge brand identity, Inkd Apparel can help convey your overall message with your corporate custom apparel. From custom company polo shirts and dress shirts with custom embroidery to screen-printed hoodies and Flexfit hats, we have everything you need — and the skills to perfectly capture your company in our designs. Contact us today to find out more about how our custom company apparel options can help boost your brand.
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